Monday, May 4, 2009

Following Up

Editors, stylists and producers are busy people. Just think of all of the brands competing for their time and attention. Plus, they still have to do their jobs. If you don’t receive a response right away, simply follow up. We like to make spreadsheets of target publications, names of editors, phone numbers and email addresses and a column for the dates and times we’ve contacted them. That way we can contact them often without overwhelming or overlooking. Sometimes it’s just a case of being the “squeaky wheel.”

Sample Fields for Contact Spreadsheet:

  • Publication
  • Editor First Name
  • Editor Last Name
  • Phone
  • Email
  • Dates Contacted/Notes

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